| • समशेषता सिद्धांत | |
| congruity: उपयुक्तता औचित्य | |
| principle: मूल अंग कारण मूल | |
congruity principle मीनिंग इन हिंदी
congruity principle उदाहरण वाक्य
उदाहरण वाक्य
- Fuchs ( 1964 ) found support for this hypothesis and he called it the congruity principle : the medium and the advertised brand converge and become more similar in consumers minds.